Though it is a music video in nature, I find myself quite inspired by Campos' video for Zedd.
What probably fascinates me the most are three things:
the use of colours, post processing and contemporary dance.
When it comes down to colours, I find that a really minimalistic concept can be brought forth with a simple colour scheme in the Production Design. It's probably the most minimalistic way to imply a sense of conflict or duality. In Chinese philosophy the idea of balance isn't complete without the duality of opposing forces. Within this music video the blue and red colours are evident to show the masculine and feminine counterparts of the relationship.
The post processing effects they use in this music video matches the rhythm and tempo of the song, which becomes especially useful for transitions between the cuts. What is slightly odd about their post processing is the use of distorted lighting to imply that there is a boundary between the two dancers. The distorted lighting almost feels as though I am looking through a magnifying glass that's moving. At times it almost seems like lens flare and bokeh lighting. With excessive use it becomes quite chaotic, so perhaps it might be useful for my project to avoid abusing some of our transitions.
Lastly, the use of contemporary dance is my favourite element of this music video. Contemporary dance enables the set to stay very simple and minimalistic, whilst the focus is drawn to how the dancers express themselves (01:00-01:16). The viewer will be especially engaged with how the differing shapes and movements are made by the dancers, which is a good thing concerning when considering expression of the human form.
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